Phone:
(701)814-6992
Physical address:
6296 Donnelly Plaza
Ratkeville, Bahamas.
We help home services business owners by making it easier.
The FS Agency brings efficient systems and grassroots marketing strategies to trade pros—so you work smarter, win more customers, and scale with confidence
Work ON your business, not IN your business.
Our team of dedicated project managers and support professionals put your business first.
Allowing owners the time to grow their business, and helping Semi-Absentee Owners actually be semi-absentee.
CRM Support & Reporting
Communicating with clients, spotting revenue opportunities, and keeping client relationships organized
Client Tracking & Profitability
Tracking revenue, COGS, and profitability for each client project
Vendor Support
Manage vendor relationships including billing, product tracking, and managing backorders
Lead Gen Resources
Helping you build local referral partner relationships to ensure long-term success and increased profit margins, through B2B newsletters
Marketing Content
SEO optimized blog & social media content, before and after photos and videos, and B2C newsletters
Operational Efficiencies
Creating processes, procedures, and checklist to streamline workflow
Solutions For Home Pros
Operational Support & Grassroots Marketing
#1 Initial Consultation
Our Team will diagnose your pain points – what’s holding your business back from reaching its full potential?
#2 Proposal
Your Project Manager will prepare a proposal using the 80/20 principal. What immediate changes can we make to lighten your load.
#3 Planning & Costing
You will receive a proposal based on the amount of support you need, the services you need, and your budget.
#4 Efficiency Tools
The FS Agency will review the tools you use day-to-day to improve efficiency and increase revenue and we will provide you access to checklists, spreadsheets, and processes to help you grow.
#5 Marketing Support
Our marketing approach is built on real local impact: content creation, Google Business Profile optimization, local partnerships, lead gen, and community outreach initiatives.
#6 Quarterly Reviews
Quarterly, we will have a call to review progress and determine whether you need to increase or decrease your level of support so that we are consistently meeting your business’s needs.
Talk to a home pro expert today
Let The FS Agency help you chart a path towards profitability.
Free Consultation
Contact The FS Agency today to set up a consultation call so that we can learn more about your business and how we can help you accelerate growth.
Working with Jessica and Amber and the team at FS has been a game-changer for our business. Their expertise has streamlined our operations, saving us time and increasing efficiency. Their team is not only knowledgeable but also incredibly responsive and a pleasure to work with. We highly recommend them to any business looking for a reliable and skilled partner.
Betsy S.
Franchise Owner
Amber and her team have been monumental thus far in not only helping spark creative marketing and lead generation ideas, but also in managing our GBP page and adding content to our website.
Lindsay O.
Franchise Owner
I have had the privilege of working with Amber and her team across multiple businesses, where they consistently provided exceptional support in areas such as marketing and operations. Amber played a pivotal role in helping me grow one of my businesses from its inception to a successful exit.
Kendall S.
Business Owner & Investor
Your Success is Our Success
We won’t stop until you reach your goals. Whatever they are. We are here to help and support you however we can.
The FS Agency Team
About Us
The FS Agency Leadership Team has a wide variety of experience including operations, management, scaling, legal, acquisition, and business development — and franchise ownership
Amber Hoffman
Founder – CEO
Amber spent over a decade as a corporate tax attorney before becoming an entrepreneur. She’s run her own marketing and content development agency and was COO of a small media company before owning her own home services franchise in Colorado.
Eric Hoffman
Director of Business Development
Eric spent more than 10 years in advertising and marketing before owning a successful Amazon FBA business. More recently, Eric has worked in content, affiliate marketing, and SEO before making the leap to franchise ownership.
Jessica
Operations
Jessica specializes in streamlining content operations, optimizing workflows, and enhancing efficiency across teams. With a strong background in content strategy and project management, she excels at improving processes, ensuring quality control, and driving scalability. Her expertise in cross-functional collaboration and data-driven decision-making enables her to create seamless, high-impact operational systems.
Julia
MARKETING SPECIALIST
Julia combines creativity and analytics to develop data-driven marketing strategies that strengthen brand visibility and engagement. With over six years of experience in inbound marketing, SEO, and content strategy, she focuses on helping The FS Agency streamline its marketing operations and drive sustainable growth.
Melody
Operations Support
Before joining Franchise Solutions, Melody’s career in business operations took her all over the United States. Her trajectory ranged from helping small businesses run their daily operations to management of 7 figure building projects. Now, she focuses on helping our clients with efficiency and streamlining their operations.
Advice & Tips For Home Services Business Owners
Answer Engine Optimization: How AI Is Redefining Search and Why It Matters for Home Service Businesses
Answer Engine Optimization (AEO) is the next frontier in digital visibility. It focuses on helping your business appear in AI-generated answers instead of just traditional Google rankings.
How to Appear in AI Answers: A Guide for Home Service Businesses
Discover how to appear in AI answers through SEO, structured content, and authority building. This guide is tailored for U.S. home service business owners who want to get cited in AI search results and grow qualified traffic.
Client Satisfaction in Home Services: Building Trust and Long-Term Growth
In home services, winning isn’t about lowering prices—it’s about earning trust. Discover how client satisfaction and smart GBP posts help grow your business sustainably.
Roofing Franchise Expansion: How to Scale Into a New Territory Successfully
You’ve built a strong roofing business — but is it time to expand? Learn the key signs, strategies, and steps for a successful roofing franchise expansion.
Check out all of our articles on the business of home services here.
